The agency, part of Omnicom Group, closed 2016 with a 15% growth in turnover.

Antonio Magaraci is the new Managing Director of Inventa TRO, the agency part of Omnicom Group.

Born in 1969, he graduated in Political Sciences at the University of Milan, specializing in Marketing, Antonio Magaraci boasts twenty years of experience in the communications sector. The meeting between the world of marketing and communications and Antonio Magaraci dates back to 1997 when he began his work experience at Promoplan. After 6 years he was called by Inventa (now Inventa TRO), as Account Director. Over time he has collaborated with brands such as Bosch, Compass, Nissan, Barclays, Unilever, and Danone, holding positions of increasing responsibility until he took on the role of General Manager in 2007.

Antonio Magaraci, if we read in the note, has contributed significantly to the growth of the invention which, over almost fifteen years, has quintupled its turnover. In the last year, he led the agency towards the partnership with the international network TRO, announced in January 2016. The transformation, the company always emphasizes, “has consecrated Inventa TRO as the first international Experience Agency present in Italy, with a growth of 15% in the last year”. Today Magaraci leads a team of 40 people, who create and manage live communications, brand optimization, and digital projects.

I am proud to have been part of Inventa’s transformation and growth path over time. Today, after fourteen years, it is incredibly motivating to consider the agency almost like a Start-Up that is breaking the rules of the experiential market with a highly strategic approach that customers recognize and appreciate.
(Antonio Magaraci, CEO, Director)