The agency, part of the Omnicom Group, ended 2016 with a 15% increase in turnover.

Antonio Magaraci is the new Managing Director of Inventa TRO, the agency part of Omnicom Group.

Born in 1969, graduated in Political Science at the University of Milan, with a specialisation in Marketing, Antonio Magaraci has twenty years of experience in the communication sector. In fact, the meeting between the world of marketing and communication and Antonio Magaraci took place in 1997, when he started his work experience at Promoplan. After 6 years, he was called by Inventa (today Inventa TRO), as Account Director. Over the years he has worked with brands such as Bosch, Compass, Nissan, Barclays, Unilever, Danone, holding positions of increasing responsibility until becoming General Manager in 2007.

Antonio Magaraci, the note says, has contributed significantly to the growth of Inventa, which has quintupled its turnover over nearly fifteen years. In the past year, he led the agency towards the partnership with the international TRO network, announced in January 2016. The transformation, the company emphasises, 'has established Inventa TRO as the leading international Experience Agency in Italy, with 15% growth in the last year'. Today Magaraci leads a team of 40 people, who create and manage live communication, brand activation and digital projects.

I am proud to have been part of the transformation and growth journey that Inventa has undertaken over time. Today it is incredibly motivating, after fourteen years, to see the agency almost as a Start Up that is breaking the rules of the experiential market with a strongly strategic approach that clients recognise and appreciate.

(Antonio Magaraci, Managing Director)