THE CHALLENGE 

Our main objective was to transform the Ploom Store into a dynamic and captivating space, making it a reference point for the target audience.

THE EXPERIENCE

Activations are crafted to engage and capture the attention of Milan’s residents, offering them the opportunity to enjoy fun experiences in-store while getting to know the brand and its products better.

Beyond the launches of new products and accessories, the in-store activations span various directions, always aligning with the brand’s identity and target audience. From DJ sets to aperitifs, artist interviews to armochromy sessions with experts, and exclusive accessory collection presentations, each initiative is designed to provide a unique experience. To attract a broader audience, we’ve established partnerships with entertainment figures, such as a live performance by Saturnino or the presentation of Ernst Knam’s latest book.

Every event is meticulously curated, from crafting all materials to designing an engaging experiential journey. To maximize its visibility, our planning includes PR strategies and influencer marketing.