THE CHALLENGE

Vertex asked us to develop an omnichannel strategy to raise awareness about two lesser-known diseases: beta-thalassemia and sickle cell anemia.

THE EXPERIENCE

To ensure effective communication on this important topic, it was crucial to intervene at various strategic touchpoints. The journey began with the organization of an institutional launch event that gave visibility to the initiative and marked the start of the activities. Following that, we held a series of smaller, targeted, and geolocated events in Rome and Milan, as well as other regions particularly affected by these diseases.

To maximize the campaign’s impact, we developed highly engaging creative content that was able to capture attention and actively involve the public. This creative was used to structure a two-phase digital campaign, complemented by an out-of-home campaign in the two main Italian cities: Rome and Milan. This combination allowed us to reach a wide audience and comprehensively amplify the message.