THE CHALLENGE

LG entrusted us with the execution of a dedicated roadshow for the launch of the new MULTI Air Conditioning Vi, aiming to showcase all its innovations.

THE EXPERIENCE

We ideated, organized, and managed every aspect of the experiential tour named “AIvolution.” This journey spanned 8 Italian cities from north to south (Milan, Padua, Naples, Rome, Turin, Florence, Bari, Palermo) to introduce industry professionals to the advanced features of LG Electronics’ MULTI Vi air conditioning system and the potential of artificial intelligence for individual well-being.

We handled the selection of an Artificial Intelligence expert capable of effectively communicating the product innovations and the implications of AI. Our choice fell on Emmanuel Frontoni, Full Professor of Computer Science at the University of Macerata, and co-director of VRAI – Laboratory of Vision, Robotics, and Artificial Intelligence.