Gestione Navigazione Laghi is the company that manages the navigation on the main lakes in northern Italy: Maggiore, Como and Garda.
Its digital presence was represented only by a website, but the brand wants to create its own identity also on the main social pages. The challenge is to be able to create a strategy that is multifunctional and at the same time able to communicate the potential of the brand and of course of the territory.
The point of beginning were the two main elements: the 3 lakes, each one with its own peculiarities and characteristics and the service, that brings you to experience the territory from an unprecedented point of view. Starting with this elements -"Your best lake"- has become the concept of the social strategy and the common thread of the editorial plan that was developed monthly.
We enhanced the individual lakes and the uniqueness of the service by creating the brand's online identity, and giving consumers a new point of contact with it.