Nissan is the first Japanese brand to participate in the ABB FIA Formula E electric vehicle championship, divided in several stages. On the occasion of the one at the Eur City Circuit, the brand intends to dedicate an experiential area to the public with the aim of communicating itself as the most innovative and inspiring brand in all the Formula E.
To communicate the key values of Nissan Intelligent Mobility, at the Rome e-Prix we designed a space where people could experience firsthand the features of its core technologies. In this way the brand would be associated with technological innovation and energy. We creatted a complex structure, with a design of flowing shapes to draw people into the space but also with a contemporary look. Inside the stand, there was an e-tap technology to monitor visitor flows within the area; a VR experience with a synchronized mobile platform and an interactive wall with a virtual stage design.