THE CHALLENGE

For Kering Eyewear, the challenge was to communicate clearly and unequivocally to a heterogeneous target because it was representative of the most important opticians throughout Europe. The main goal was to create a European tour to present the new collection and engage key customers.

THE EXPERIENCE

A European tour with a modular set-up that could be adapted to different locations was perfect for declining the Cartier style with elegance and simplicity.