THE CHALLENGE

Gestione Navigazione Laghi is the company managing navigation on the major lakes in northern Italy: Maggiore, Como, and Garda. Present online only through its website, the company aims to create a presence on key social media pages. How can we develop a versatile strategy to communicate the brand’s potential and the uniqueness of the territory?

THE EXPERIENCE

Three lakes, each with its distinctive features and characteristics, and a service that lets you experience the area from a new perspective: The Best Lake became the central concept for the social strategy and the guiding thread of the monthly editorial plan.

We highlighted the individual lakes and the uniqueness of the service by creating an online brand identity, providing consumers with a new point of contact with the brand.