The new visual identity is part of the evolution of the company, present on the national Real Estate market since 2011.

Milan, 26 June 2024 – Kervis, a group whose core business is the acquisition and valorization of real estate initiatives on the Italian market on behalf of leading institutional investors and family offices, announces a new phase of consolidation of its position as an important player in the real estate sector.

Leveraging the great results achieved in recent years in the realization of important real estate development and transformation projects also through partnerships with various international operators, Kervis focuses on innovation in the real estate sector by interpreting the new trends in the world of living, hospitality, office and logistics. In this perspective, the Group announces the rebranding carried out by the Total Experience agency TRO, which worked to transfer this transformation path into the new visual identity of the company.

The new logo reinterprets and enhances the founding elements of the brand, but also reflects the solidity and excellence of the projects carried out. Furthermore, the chosen font, on the one hand, reflects the stability that Kervis represents within a constantly changing market, on the other, it emphasizes the attention and dedication with which the Group manages its clients’ investments thanks to the soft strokes and details of the lettering corners. The logo is completed with a pictogram: a reinterpretation of the K which, with an upward tension, reveals the company’s ability to increase the value of its investments also by looking beyond the objectives achieved to continue to innovate and respond to the needs of the communities in which it operates.

Kervis’ visual identity is completed with a new colour palette and iconography, developed around the colour blue, an expression of sustainability, integrity, security and trust.

“We are pleased to announce the new rebranding by TRO, which symbolically represents a new phase of growth for Kervis in the new market context”, said Marco Polenta, Founder & Chairman of Kervis. “With a new look, we are preparing to face the challenges of the sector in the coming years, continuing to offer high-quality solutions for the living, hospitality, office and logistics world”. “I am truly proud of how TRO is contributing to the development and innovation process of Kervis,” said Antonio Magaraci, Managing Director of TRO, an agency part of Omnicom Group and UNA – Aziende della Comunicazione Unite. “Strategic analysis combined with a creative vision has allowed us to create a distinctive identity that will lead the brand towards new successes and long-term business growth”.

The TRO agency also took care of the transformation of the Kervis website, which reflects a significant step in the company’s growth and innovation strategy. The contents have been rationalized, and organized in a clearer and more functional tree structure, designed specifically for investors. All Kervis business areas are integrated into a single point of reference, offering users easier and more direct access to information and services.