TRO creates an experiential tour to introduce air conditioning professionals to LG’s new AI-powered VRF system.

Milan, October 18, 2023. A journey through Italy in 8 stages to present to industry professionals the cutting-edge MULTI V I air conditioning by LG Electronics and the potential of artificial intelligence for people’s well-being: this is AIvolution, the experiential tour designed, organized and managed by TRO.

After touching Milan, Padua, Naples and Rome, and meeting over 400 industry professionals, the AIvolution tour will continue towards other stages in October and November. TRO created this project, after winning the competition that saw several agencies compete, focusing on an experiential program that was able to maximize the three meanings of the “i” that accompanies the name of the new LG MULTI V i variable refrigerant flow system: Intelligent, Innovative and Interactive. LG also appreciated the project development and results analysis strategy of the agency led by Antonio Magaraci.

Each stage of AIvolution takes participants to discover LG MULTI V i. The first part is dedicated to the presentation of the product by top management. The second, with the collaboration of Prof. Emanuele Frontoni, full professor of Computer Science at the University of Macerata and co-director of the VRAI – Vision, Robotics and Artificial Intelligence Lab, takes those present on a journey of exploration of AI as a support for human well-being. ù

“It was really interesting, as well as challenging, to create an innovative experience and content for a product that is itself extremely cutting-edge like the Multi V i intelligent air conditioning system,” says Antonio Magaraci, Managing Director of TRO, “Collaborating with LG on a path to bring people closer to Artificial Intelligence has given us the opportunity to put creativity, innovation and strategy into play and our ability to execute”. AIvolution is proving to be a further strategic touchpoint that puts LG in contact with its professional audiences, sharing values ​​and skills that revolve around the key message of the brand ‘Life’s Good’.