The IKEA Italia tender ended with the victory of the Omnicom Experiential Group agency, which will support the brand in communicating its vision through the organization of experiential events.

Milan, February 23, 2022 – IKEA Italia chooses Inventa TRO, an agency part of the Omnicom Experiential Group network, to strengthen its brand experience activities, to communicate its vision of “Creating a better everyday life for the majority of people” even more effectively

Inventa TRO will support IKEA Italia in creating experiential events throughout Italy, focusing on people, their desires and their new needs.

Inventa TRO has created a series of creative proposals consistent with the brand vision, capable of both engaging the public and supporting the objectives. These elements therefore guided IKEA Italia in its choice.