The brand activation project created by Inventa TRO for Edison achieved excellent results in terms of activations and participation

Milan, February 22, 2022.
Last December, Edison commissioned Inventa TRO to design, develop and manage a project that could help publicize the new features of CoCo, the My Edison reserved area aimed at offering users a more detailed picture of their consumption.

Inventa TRO created a brand engagement project that, through a gamification activity, made consumers more aware of their electricity and gas consumption, encouraging them to become Superheroes ready to fight waste.

The result? Through involvement and fun, Edison users transformed in just 35 days into what Inventa TRO called “Edison Heroes4Green”. The 4 games, focused on the consumption of each room of the house – bathroom, bedroom, living room and kitchen – won over 3,000 users who played almost 45,000 games.
The engagement goal was therefore achieved, but not only that. The landing page registration rate, required to play, was 96%, exceeding the target set. Further evidence of the active participation of users is the average duration of each single session on the landing page: 2.39 minutes.

Finally, users had the opportunity to access numerous prizes: 36 players won €50 vouchers for Ikea, Douglas, Netflix and Mediaword, while the 3 Heros 4 Green most attentive to energy saving, or those who achieved the best game score, will receive their well-deserved prize in the coming days.

“In an era in which digital games may seem obvious, Heroes 4 Green has managed to carve out its own space” says Antonio Magaraci, Managing Director of Inventa TRO “Having been able to create an experience capable of engaging and retaining Edison customers in such a short time has been a great satisfaction.”