New Record
of bottles of tequila sold
in a single night



Patrón is an ultra-premium tequila brand that aims to communicate quality, craftsmanship and its excellent taste. In the Italian market it is relatively new and because of that it is not yet considered as a premium one. 

Therefore, the big challenge was to generate product awareness by creating an immersive experiences in eight clubs all over Italy, where guests could try Patrón and become aware of the brand and its excellence. 



We designed the format of the event in order to reach the main goals that were brand awareness and an increase in sales. 
The starting point for achieving the goals was an exclusive Patron tasting opportunity. We used this experience to effectively communicate the brand to guests, allowing them to taste the excellence and offering them the highest quality in the bottle-to-table service.