THE CHALLENGE

Create a memorable experience for over 550 on-site guests and more than 350,000 online viewers during the Summer Launch Event for OnePlus. The goal was to tell the story of the brand’s products through experiential areas to create a true Total Experience.

THE EXPERIENCE

The Summer Launch Event introduced the new OnePlus Nord 4, OnePlus Pad 2, OnePlus Watch 2R, and OnePlus Nord Buds 3 Pro to a wide audience. The launch event was streamed to over 350,000 people and shared across social media, generating more than 2 million views in the two weeks following the event.

Journalists, influencers, and stakeholders explored the OnePlus product ecosystem through presentations by the brand’s top executives and then experienced an immersive journey.

We designed and created three experiential zones where guests could test the product features: the Aquatouch Zone, AI-Powered Zone, and CMF Zone.

• The Aquatouch Zone was designed to simulate a thunderstorm to test the waterproofing and durability of the devices.
• The AI-powered zone immersed visitors in the AI features, allowing them to experience and appreciate the functionalities of the products.
• The CMF Zone helped attendees understand the design process and discover the materials used in the new OnePlus Nord 4.

The combination of all these elements allowed us to create a true Total Experience.