THE CHALLENGE

Communicate the (re)launch of a historic building in Turin, sharing its new purpose and innovatively creating curiosity.

THE EXPERIENCE

To communicate the launch of the new Eblò building, formerly known as the Ex-Palazzo Enel in Turin, we organized an event that showcased all the features to journalists and press members. Following a complete renovation, the former Enel Palace in Turin has become a multifunctional smart space ideal for office rentals.

During the event, in addition to a press conference, guests had the opportunity to admire an exhibition of artistic works and witness an incredible light show projected on the building’s façade.

Following the event, we launched social media and digital advertising campaigns to introduce this new space to potential buyers.