With great power comes great responsibility!



The challenge? Communicate engagingly the launch of Edison COCO, the new private area within the MyEdison App, allowing people to keep their energy consumption under control. 
New features to discover, a new power in the hands of those who want a greener home. 


We've made this by launching HEROES 4 GREEN, a game platform using Instant Win mechanics. The game allowed MyEdison customers to acquire new Super Powers by interacting with four different sustainability tests. One test per week, if passed, allowed to discover one of the four secret letters of Super Ally COCO and have a chance to win.

The educational game was launched through banners on the App and supported by weekly DEM communications inviting MyEdison customers to visit the platform and improve their rankings to win prizes. 

Four weeks of intense gaming and a creative way to launch a new service!