Bosch Group had a necessity to launch an integrated project aimed at increasing the awareness of Bosch batteries in workshops and specialized centers and improving their market share at a European level.
We have studied and produced a communication plan, including two web commercials, aimed at enhancing the numerous services offered by Bosch Group to its partners in the battery sector (from training and diagnostics to loyalty programs) and underlining Bosch's customer-first approach.
We've planned the spots as the 15-second drive-to-website unbranded prerolls. On the website, it was possible to see the ending of the videos and unveil the main message, designed to reinforce the relation of trust between Bosch and the customer and engage the user.
The advertising campaign went on-air in all the European countries where Bosch Group is present (excluding Russia).
Moreover, the project involved the creation of all the informative materials for the workshops and specialized centers, from the welcome kits to the on-site communication, translated into different languages.