TRO announces the appointment of Federica Battisti as Head of the Creative Department. Federica comes to this position after 24 years of commitment at TRO, where she has held roles of increasing responsibility. In her new position, she will contribute even more significantly to the development of the business, collaborating with the team to define creative strategies aimed at consolidating partnerships with local and international clients.

“Since joining us in 2001, Federica has helped make our agency a point of reference for excellence in the creation of communication campaigns and total experience projects, supporting a multidisciplinary approach that combines rigour and vision with a strong empathy towards the work team” said Antonio Magaraci, Managing Director of TRO, an agency part of Omnicom Group and UNA-Aziende della Comunicazione Unite.

Over the years, as Creative Director of TRO, she has led a team of creatives with commitment and passion, in the development of projects for clients including Barclays, Compass, Bosch, Newell Brands and Kervis SGR.

Born in Monza, Federica graduated from IED in Advertising Art Direction and obtained a Master’s in Creative Content Writing. During her work experience, she has always shown great passion for her work and for the search for new creative approaches.

“Good design is an amplifier of brand values ​​and an essential element for creating effective Total experiences” underlined Federica Battisti “In my new role, I will commit myself to coordinating teams and translating customer needs and desires into successful experiential projects that convey voice and personality and engage audiences across all touchpoints.”

“Federica is an example of talent and passion that over the years has been able to guide and engage our talents, making them grow, and these qualities have allowed us to reach important milestones in terms of excellence and results achieved. I am certain that her guidance will allow the entire team to reach new heights in the total experience,” concluded Magaraci.