Thanks to the initiatives that the agency will carry out, Safilo will be able to let people experience the products live with engaging activities and develop guidelines for their activation on a global scale.

The experience agency Inventa TRO won the competition launched by Safilo for the design of events that will allow people to experience the products live with engaging activities and for the development of guidelines for their activation on a global scale.

Inventa TRO is convinced with its detailed program proposed, the high communication content of each activity, and the originality of the events and touchpoints presented.

The emotional approach that has always distinguished Polaroid Eyewear’s communication and engagement activities is the key element of the initiatives designed by Inventa TRO.

A series of proposals consistent with the “See Beyond” concept: from experiential activities in retail and airports around the world to in-store consumer activations, from technological installations to campaigns aimed at the trade. The first activity materialized immediately in the first days of January, in Mexico.

By drafting a detailed toolkit for the correct activation of individual initiatives, in line with Polaroid Eyewear’s business and communication, Inventa TRO takes on a key role in the implementation of the brand’s experiential strategy. This toolkit will be essential in each of the countries where Safilo is present with the Polaroid brand, concrete support for local offices, and a true “Experience Stewardship” tool.