Creativity focuses on ironic and fun content that plays on some clichés of Italian customs.

Assistenza Casa – part of the Edison Group, an energy operator, and of HomeServe, active worldwide in-home assistance, has assigned, following a tender, to Inventa TRO the task of developing the new communication campaign and the restyling of the company’s website, which at the beginning of 2018 had chosen Inthera for the digital strategy.

The new campaign aims to enhance the expertise of the network of over 1,400 specialized Assistenza Casa artisans and, at the same time, to convey the brand’s key values ​​of quality, professionalism, and service, explains the press release. Creativity focuses on ironic and fun content that plays on some clichés of Italian customs.

We are very motivated to work on a brand that has effectively created a new business segment and therefore presents us with new and stimulating communication challenges. The omnichannel approach of our proposal and the certainly unusual creative idea are sure to be the right drivers for the growth of the brand in Italy. (Antonio Magaraci, Managing Director Inventa TRO)

The clarity of the offer and the speed in responding to requests are fundamental aspects for Assistenza Casa: the new site must not only offer the possibility of easily navigating among the numerous services offered but must also be a relational touch-point, which allows for strengthening the relationship between the brand and its customers. The collaboration between Assistenza Casa and Inventa TRO begins in January together with the design of the new website.