THE CHALLENGE

Bacardi, an internationally renowned brand, has set us an exciting challenge: how to get the highest levels of visibility and customer-first excellence? This is how the Casa Bacardi Summer Tour was born. We've brought the 'Sound of Rum' to the best Italian beach clubs while boosting the sales of Bacardi Mojito. 

THE EXPERIENCE

For the tour, we've recreated the perfect Caribbean atmosphere with an ad hoc set-up consisting of luminous elements, vinyl-shaped cubes, heritage posters, fresh lime, mint plants, and engaging and lively animation, with a DJ set in collaboration with RDS radio and a team of very exotic percussionists.

The Sound of Rum experience has been shared and enjoyed by the guests of selected beach clubs. Unmissable gadgets, from t-shirts to sunglasses (as a gift for selecting Bacardi cocktails), have attracted a lot of attention from youngsters. The flying lanterns and final show have put a cherry on top of the night.