THE CHALLENGE

Bacardi, the internationally renowned brand, presented us with an exciting challenge: how to maintain the highest levels of visibility and excellence for both customers and consumers? This is how the Summer Tour Casa Bacardi was born, to bring the “Sound of Rum” to the best beach clubs in Italy and boost Bacardi Mojito sales.

THE EXPERIENCE

For the tour, we recreated the perfect Caribbean atmosphere with a custom setup made of luminous elements, vinyl-shaped cubes, heritage posters, and fresh lime and mint plants, complemented by engaging and lively animation, including a DJ set in collaboration with RDS radio and a team of exotic percussionists.

The Bacardi The Sound of Rum experience was enjoyed by guests at beach clubs in full immersion. The coveted gadgets were a highlight for the many young participants, ranging from t-shirts to sunglasses as a gift with the purchase of Bacardi cocktails, to flying lanterns and bam sticks for the climax of the evening.