THE CHALLENGE

Create a launch event that best showcases the new flagship store of Ploom, the first one opened in Milan.

THE EXPERIENCE

We created an incredible event to inaugurate Ploom’s first flagship store in Milan. The evening brought the brand to life, capturing its essence through the setup, artists, and performances.

The DJ set and artistic performances made the atmosphere fun and stylish, creating a unique moment of sharing for all the guests. The event captured the attention of everyone present, from influencers to locals passing by in Corso Como. It was a great success, allowing us to position the store within the Milanese ecosystem.