European record: maximum consumption
in a single event!

NIGHT TOUR

THE CHALLENGE
Grey Goose, the Bacardi Group's premium vodka, wants to introduce itself to the public in a unique, memorable and distinctive way. 
This is how the Grey Goose Night Tour was born, a trip to the 30 most important disco clubs in Italy, to make people experience an evening full of emotions and entertainment.
 
THE EXPERIENCE
For the Grey Goose Night Tour, we made guests experience what it means to be exclusive. 
We used several ways to do this:  the celebration of the guests with two large Wall of Fame LED screens; a boomerang video app; the sophisticated outfits; spectacular bottle-to-table with a goose-shaped light display; feather shooters and a cascade of sparks. 
The highlight of the evening, however, was a performance by a flying ballerina pouring a cascade of stardust over guests from a Mathusalem-sized Grey Goose bottle.