THE CHALLENGE

Fratelli Branca Distillerie challenged TRO Italy to create an engaging and unforgettable experience during major trade shows, transforming the brand’s presence and interaction with its products into a memorable moment.

THE EXPERIENCE

Since 2022, we have worked closely with Fratelli Branca Distillerie to manage their presence at the most important trade shows. We took care of the brand’s trade show experience at two editions of the Milano Mixology Experience, the Roma Bar Show, Rimini Horeca, and even the prestigious TFWA in Cannes.

During these events, we embraced the project in its entirety. From the initial conceptual design phase of the exhibition spaces and engagement activities to the execution of the stand itself and managing the local team, we made sure every detail was meticulously handled.

But our role went beyond just the creative aspect. Our responsibilities included logistics, on-site supervision, and maintaining strong relationships with the trade show organizations. We ensured that every aspect of Fratelli Branca Distillerie’s presence was managed impeccably, with the highest regard for health and safety.

We delivered more than just stands. We created an engaging experience that captured the audience’s attention, leaving an indelible mark in their memory. The brand was the absolute star, with its products leaving a taste of excellence at every trade show.