THE CHALLENGE

ROCHE DIABETES wanted to launch INSTANT, the new self-monitoring glycemic device in the ACCU-CHEK line. 
What is its distinguishing feature? It's an easier and more convenient way of reading glycemic values thanks to differentiation through COLORS.

THE EXPERIENCE

We created a digital campaign with an innovative strategic approach focused on the target audience. The goal was to be relevant to the audience that was sensitive to health or diabetes issues, an audience that looks online for the best tool to preserve their health or the health of their loved ones. We did this through high-impact geolocalized digital formats like video, skin, native, and social carousel (using diversified visuals and personalized messages).