THE CHALLENGE

A historic brand: Bosch Car Service.
An incredible anniversary: 100 years to celebrate. 

THE EXPERIENCE

We created a compelling web series of 5 episodes to celebrate this century-long journey, starring Federica Masolin and Davide Valsecchi, SkySport Formula 1 hosts. The series was launched via Instagram stories and Sky partnerships.

The duo took the audience on a time-travel journey, showcasing the transformation of Bosch Car Service workshops over the years. They explored 5 decades, highlighting discoveries and innovations in the automotive industry. The experience was enriched with live 3D recreations of workshop environments and historical Bosch archive materials.
Bosch workshops themselves were also involved in the celebrations, with tools to participate, including:

• A dedicated microsite celebrating 100 years
• In-store communication materials
• A digital kit for their social media channels

The campaign was further supported through Digital Advertising, press releases in Gazzetta Dello Sport, and ongoing partnerships on SkySport channels.

The campaign culminated in a Grand Finale Event, attended by Bosch Car Service’s entire management team. To commemorate the occasion, we created a special book titled “100 anni in un Viaggio,” celebrating the daily efforts of Bosch Car Service workshops.