THE CHALLENGE

Younger generations often miss out on meaningful moments because they are busy recording them with their smartphones. Snap addresses this issue with its product, the Spectacles, sunglasses equipped with a camera, launched simultaneously across five European countries.

THE EXPERIENCE
We worked without borders with our TRO colleagues across Europe to deliver a consistent and relevant experience for the target audience. For Italy, we selected one of the country’s most iconic cities to create a top-secret activity that would spark curiosity and interest while also generating significant media coverage: Venice.

Our Snapbot Drops effectively highlighted the product’s unique selling point: it captures content hands-free, fully enhancing consumers’ live experiences.