THE CHALLENGE

EFFIK asked us to develop and launch an easy-to-use and intuitive application for women who like to keep everything under control. An app that tracks how you feel, reminds you to take your pill, and frees your mind!

THE EXPERIENCE

We called it Plannher. A new go-to for the everyday lives of women who love to plan. We communicated it with an engaging and energetic campaign image, through multiple touchpoints: a dedicated website and social pages, Google and social ads, influencer marketing, and live sessions with gynaecological and psychological professionals.