Nine years after the first activity, San Benedetto wanted to once again assign to Inventa TRO the management of the 'San Benedetto I love you 2020' competition, a format that over the years has managed to achieve great results thanks to its strategies and mechanics that have helped to increase the loyalty of the consumers.

Since 2017, when the competition was introduced, more than 56,700 total participants have been reached with an increase of 25% compared to 2018 and 47% compared to 2017 with a127% increase in the number of schools taking part in the competition.

This year, the competition structure reinforces the brand's social commitment towards schools, extending its circulation to new institutes and proposing content that raises reflections on issues related to environmental protection. 

Antonio Magaraci, Managing Director of Inventa TRO, says that the commitment made to San Benedetto is certainly to renew, transform and improve this competition that is so well-loved and part of the lives of many Italians. 

Despite the difficult times, the well-established format of the 'San Benedetto I love you 2020' competition has already recorded double the redemption rate compared to the 2019 edition, thus anticipating unprecedented success.