While summer provided a brief respite from all-things-indoors COVID life, the impending cooler weather is about to drive us back inside, full-time. And with it, an even greater need to fill our experience voids.
At the ready to fill the “perfect margarita with friends” void? Patrón tequila’s limited edition “smart coaster kits.”
Thanks to a partnership with the startup Barsy, instead of lamenting the inability to enjoy a bartender-crafted margarita at their favorite bar, kit owners can become at-home mixologist masters.
The Smart Coaster Kit is novel and simple to use: connect the drink coaster to your smartphone via an app and following the step-by-step instructions. Once a cocktail shaker is placed on the coaster, it will blink green when it’s time for the next ingredient.
Each kit contains two Patrón margarita glasses, a branded salt rimmer, lime squeezer and cocktail shaker, along with the smart coaster. In support of the kit, Patrón’s website hosts a video tutorial on how to make a margarita, as well as the opportunity to purchase a bottle of tequila.
The limited edition kit just launched in September, and is available only until stock runs out via the Barsys website and PatronTequila.com.
Since we’ve adapted to a daily life in which tech rules nearly every interaction (and pandemic procedures aren’t the shock they once were) people won’t reflexively seek only experiences rooted in comfort and nostalgia, such as last winter’s Sourdough bread baking boom.
Instead, in this new normal, we’ll see a turn toward experiences that:
New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic. TRO, the brand experience agency, in collaboration with the global network of Omnicom Experiential Group, will share weekly stories and insights from around the world.