Margarita Week: from Mexico to Italy with Patrón and Inventa TRO
Over the weekend of 20-22 February, Margarita Week was celebrated. During it Patrón Tequila, thanks to Inventa TRO, organised six great evenings in Rome and Milan with a programme of truly engaging events.
The only star of the party was the Margarita Perfetto Patrón, which animated the various exclusive locations distributed in multiple areas of the two cities, bringing Mexico and its tradition within a short distance from Italian consumers.
The key word of the events, in fact, was 'Perfection'.
Perfection in the sense of the ideal mix, made special with the unique flavour of Patrón Tequila, expertly blended by Cristian Bugiada, mezcal ambassador andDavide Segat, Global Director of Bars for London Edition Hotel. Perfect pairings, with the food pairing experiences of chef Diana Beltran, combined with the good music of Fabio Ottaviani and the addictive rhythm of cumbia.
The Margarita cocktail was the common thread running through the evenings, tasted in an exclusive atmosphere, thanks also to the presence of food bloggers such as GNAMBOX and artists of the calibre of Andro from the band Negramaro together with Danysol, who contributed to generating a largely positive response from guests.
800 attendees in 3 days, more than 1,200 Margarita Patrón served, together for several years now the Bacardi Group and Inventa TRO have achieved a new success.