TRO creates an experiential tour to present LG's new VRF system equipped with Artificial Intelligence to air conditioning professionals.

Milan 18 October 2023. A journey through Italy in 8 stages to present to sector professionals the cutting-edge MULTI V i air conditioning by LG Electronics and the potential of artificial intelligence for people's well-being: this is AIvolution the experiential tour studied and managed by TRO.

After having touched Milan, Padua, Naples and Rome and meeting over 400 professionals in the sector, the AIvolution tour will continue towards other stops in October and November.
TRO carried out this project after having won the tender that saw various agencies compete, focusing on an experiential program that was able to make the most of the three meanings of the "i" that accompanies the name of the new variable refrigerant flow system LG MULTI V i: Intelligent, Innovative and Interactive.
LG appreciated the project development and the results analysis strategy of the agency led by Antonio Magaraci.

Each stage of AIvolution takes participants to discover LG MULTI V i. The first part is dedicated to the presentation of the product by the top management. The second, with the collaboration of Prof. Emanuele Frontoni, full professor of Computer Science at the University of Macerata and co-director of the VRAI – Vision, Robotics and Artificial Intelligence Lab, accompanies those present on a journey of exploration of AI as a support for human well-being. 

“It was interesting, as well as challenging, to create an experience and innovative content for a product that is itself extremely cutting-edge like the Multi V i intelligent air conditioning system”, states Antonio Magaraci, Managing Director of TRO, “Collaborating with LG on a path to bring people closer to Artificial Intelligence, it has given us the opportunity to deploy creativity, innovation and strategy and our execution capacity".
AIvolution is proving to be a further strategic touchpoint that puts LG in contact with its professional audiences, sharing values and skills that revolve around the key message of the brand 'Life's Good'.