San Benedetto Mineral Water reaffirms its trust in Inventa TRO for the event awaited by over a hundred thousand consumers.

Milan, March 18, 2022. Today marks the relaunch of "San Benedetto My Secret 2022," the well-established brand activation project by San Benedetto Mineral Water, a leading company in Italy in the non-alcoholic beverage sector (source: GlobalData 2021, data 2020), curated by Inventa TRO, an agency part of UNA Aziende della Comunicazione Unite. 
The event, formerly known as "San Benedetto I Love You," offers content and partnerships that cater to the diverse desires of the consumer and renews the brand's social commitment to schools.

San Benedetto Mineral Water has renewed the assignment to Inventa TRO for 2022, following increasingly exciting results and the growing redemption recorded over time. In particular, the last edition (2021) experienced a growth of 33.5%.

The brand has entrusted Inventa TRO with the creation of the activity, creativity, research and management of partnerships (in addition to the historic one with Gardaland managed directly by San Benedetto), as well as social communication and the complete direction of "San Benedetto My Secret 2022".

"Challenging ourselves to improve year after year is truly stimulating. Renewing the effectiveness of a consolidated project requires a great creative effort and a deep willingness to enhance one's execution capabilities," says Antonio Magaraci, Managing Director of Inventa TRO. "Loyalty, creativity, sharing, and a social purpose are the elements that have made the activation of San Benedetto Water a successful project. We are pleased to have made these elements even more relevant to the consumer and to help San Benedetto Water achieve its expected sales and reputation goals."

The contest, which will end on August 31, 2022, confirms its now consolidated format and involves many of the references offered by the brand (2L, 1.5L, and 1.25L). The formula ensures loyalty to heavy users but, at the same time, is designed to reach an ever-increasing number of potential new customers.

Every month, dozens of instant win prizes are up for grabs, obtainable by entering receipt data via the web, registering on the website www.concorsomysecret.it, or sending an SMS. In addition, there is a final draw for five super prizes among those who have played at least three times. The desire for entertainment, the wish for sustainable mobility, and fun will be satisfied: San Benedetto Mineral Water provides participants with 16 weekends for four people at Gardaland Resort, 50 Nilox mini wifi 3 Action Cams, and 30 Blaze Nilox electric scooters with helmets. In addition, 5 J5 Plus Nilox e-bikes are up for grabs in the final draw.

The innovations of 2022, in addition to the name change to "San Benedetto My Secret 2022," concern the number of prizes available and the entry of the new partner Newell and its products dedicated to writing under the Paper Mate brand. These products complement the range of educational and playful items offered by Ravensburger. They are intended for the first 50 winning schools of the well-known public benefit competition "Vote for your school of the heart," an integral part of the annual event proposed by San Benedetto Water. With this activity, San Benedetto renews its commitment to schools of all levels. To participate, you'll register on the website www.concorsomysecret.it, select your school of the heart, and follow the real-time ranking of the most voted institutions. A challenge within a challenge and a winning mechanism that helps the brand maintain focus on promotion through the school channel.