The IKEA Italy tender ended with the victory of the agency of the Omnicom Experiential Group, which will support the brand in communicating its vision through the organisation of experiential events.

Milan, 23rd February 2022 - IKEA Italy chooses Inventa TRO, an agency part of the Omnicom Experiential Group network, for the strengthening of the activities related to the brand experience, to communicate in an even more effective way its vision “Create a better everyday life for the majority of people” Inventa TRO will support IKEA Italy in the creation of experiential events throughout the Italian territory, focusing on people, their desires and their new needs.
Inventa TRO has devised a series of creative proposals consistent with the brand’s vision, capable of both engaging the public and supporting the objectives. These elements then guided IKEA Italy in the choice.