Antonio Magaraci is Managing Director of the creative agency that won the tender organised by the German multinational. The communication will start in autumn with a series of spots for the web.

Inventa TRO gives Bosch batteries a boost: the creative agency with managing director Antonio Magaraci has won the European tender launched by the Bosch Group for a project. It is aimed at raising awareness of Bosch batteries among workshops and specialist centres and at increasing their market share at European level. Another part of the project is the production of advertising spots for the web.

The communication plan proposed by Inventa TRO to the German multinational is aimed at highlighting the numerous value-added services offered by the Bosch Group to its customers and partners in the battery sector. For example, training, diagnostics and loyalty programmes. At the same time, it emphasises the brand's proximity to the needs of its customers: workshops, distributors and motorists. 

Participating in a European pitch is always an exciting challenge, where we put our skills on the line. By winning an international competition organised by the Bosch Group for the second year in a row, we demonstrated our ability to interpret customer needs and create the right experiential activities to meet these needs.

The communication campaign, entitled 'Driven by Trust', focuses on everyday life and the relationship of trust between customers and Bosch mechanics. It will be launched in autumn in all European countries where the Bosch Group is present (excluding Russia). The web commercials - which will present everyday situations reinterpreted with originality and irony - will aim to create an interaction with Bosch through a seamless communication between the commercials themselves and the group website.

The agency also designed and produced all the communication materials, online and offline, for the sales force, distributors and workshops, from brochures to welcome kits, from point-of-sale materials to on-site communication, which will then be translated into the different languages of the participating countries. 

Winning this tender completes the framework of projects that Inventa TRO has developed over ten years for the Bosch Group, on an international and local level, in the areas of loyalty, communication and edutainment. And more generally, it brings new satisfaction to the agency, which is currently engaged in the  "St. Germain Spritz Experience" tour, a challenging 320-stops project promoting the Bacarsi Group's elderflower liqueur throughout Italy.