THE CHALLENGE

Tissot asked us to build a brand awareness project because the brand wanted to create an emotional relationship with its customers and potential new clients. To do this, Tissot decided to exploit its partnership with MotoGP and SBK using the 58 VIP Passes for races made available by the brand.  How to turn a competition into a strategic brand awareness activity?

 

THE EXPERIENCE

The challenge was to create a strategy that was capable of communicating the value of time in a whole different and new way: in everyone's life, the unforgettable moments are those spent with our loved ones. These are the Timeless Moments.
We exploited different ways to do this: a video manifesto that promoted the activity, a site where you can upload your own photos of 'timeless moments' and generate a personalised video that you can share by participating in the competition.
The motorbike racing driver Andrea Iannone, the actor Nicolas Vaporidis and the TV presenter Maddalena Corvaglia actively helped us by creating their own video involving their fans.
Finally, thanks to a social strategy we reached both the motorbike enthusiast and the general target audience, providing the lucky winners with a new timeless moment signed Tissot.