THE CHALLENGE

The Fuorisalone is a worldwide event with so many points of interest, being relevant during this occasion is becoming an increasing challenge for brands. It is therefore extremely important to find highly communicative touchpoints that are able to stand out and be memorable between al the brand that took part in this event.

With the project for St-Germain, we combined brand essence with design to create a unique and captivating experience.

THE EXPERIENCE

The union betwreen the St-Germain Garden and the Alberto-Fiore was really surprising and took place in an equally unique location: the historic Palazzo Cusani situated in the heart of the Brera Design District, one of Milan's most characteristic areas.

On the occasion of Fuorisalone 2019, we created a monumental installation that was equipped with a design bar open to the public from 8 to 14 April. The beautiful installation was the result of a collaboration between the French-Italian designer Marc Ange and St-Germain, the French artisanal liqueur made with a thousand fresh elderflower flowers contained in each bottle. 

The visitors had the opportunity to sip St-Germain's signature cocktails at the Bar 'The Garden' while admiring the artist's work. 

The signature of this great experience was also the cocktail called "The Garden of St-Germain" created for the occasion by Brand Ambassador Rachele Giglioni and inspired by Marc Ange's work. 

The project, which was appreciated by visitors and insiders alike, was rated among the best of the entire exhibition.