THE CHALLENGE

Vans wants to go beyond its credibility in the street world by entering the fashion world. The brand is doing it with the new Vans Radiant model in the exclusive Hologram pack dedicated to the female audience during Fashion Week in London, Paris and Milan. Inventa TRO is its international partner for consumer engagement in shops and online.

THE EXPERIENCE

A single format, 3 countries. On the wave of glitter, we transformed the points of sale into locations where consumers can live engaging and memorable experiences through DJs, a make-up artist's corner with glitter make-up, a food corner with original glitter cake pops and cactus water as a drink. To complete, a series of giveaways for all customers, including cosmetic bags, make-up mirror and brush and desirable Vans stickers. Following the trend of social shots of the moment, we created a entire set-up including flyers, posters and floor stickers. The international activity also included the promotion of Snapchat filters created for the occasion.