30/30: TOP GRADE RESULTS PROJECT!

NATURALE BONTÀ

THE CHALLENGE

TRENTA is a tasty alternative to cheese for a wholesome diet and a healthy lifestyle. The goal was to increase the distribution of TRENTA in Italy. The product is a cheese made with vegetable rennet, 100% natural, which helps to keep cholesterol levels under control. 

THE EXPERIENCE

A taste of what we've done? A naturally good communication! 

We've created a massive territorial coverage with billboards and posters in the proximity of Bennet stores, in addition to the social media management of the Italian social media channels of TRENTA (Facebook and Instagram), with an annual editorial plan and geo-localized and precisely targeted ads.


We designed a new website with benefits, tips, recipes, and an ever-evolving store locator. From North to South, on social media, we've collected a lot of requests from people willing to buy TRENTA! Distribution and brand awareness increased exponentially.